The Early Fashion Affair
Martina Reuter developed her fashion interest early in life. She went to a higher technical school for fashion and clothing technology in Michelbeuern, Vienna. It is here that she came to realize how design, craft, and personality are blended together to form personal style. Post-studies, Martina relocated to Bavaria for a series of traineeships, gaining hands-on exposure to the business of the industry. These formative years established her with the expertise and self-assurance to forge a career that would subsequently encompass television, fashion journalism, writing, and entrepreneurship.From Styling Rooms to TV Studios
In 2001, Martina made a huge leap forward when she became the leader in styling at the German private TV channel ProSieben. She spent six years, between 2001 and 2007, defining the on-air look and feel of one of Germany's most popular entertainment channels. It was then that she nurtured her sense of trends and started to develop the talent that would eventually become her professional hallmark—bringing fashion into terms that everyone can understand and feel empowered by.
Her next major break came when she was part of Austrian private television channel ATV, presenting the "Hip Highlights" part of lifestyle television magazine show Hi Society from 2006 to 2008. Martina shared her energy, flair for fun, and fashion expertise with viewers eager to keep in touch with all the latest fashion and culture news.
Creating a Career Behind the Camera
Following her success on TV, Martina set out to discover what goes on behind the camera. Between 2007 and 2012, Martina was a TV editor at South & Browse, a Munich production company. While there, she developed an insider's perspective of the media landscape, how to merge creativity with production. This further opened up her knowledge of storytelling—not only through fashion, but through television as well.Martina entered the PR sector in 2012, co-founding a Munich-based PR firm called ReuterRichterMedia. Martina's transition to PR was organic. She applied her experience in the media to assist brands in speaking more genuinely, leveraging her own personality-based style philosophy and sense of connection.
Becoming a Trusted Style Expert
With time, Martina Reuter became a household name and face in Austrian media and fashion circles. She was a style expert on Servus am Morgen, a Servus TV lifestyle show, between 2014 and 2017. She was an instant hit with the viewing public due to her pleasant, welcoming demeanor. She did not merely discuss fashion as something that only belongs to a select few; rather, she presented it as something realistic and accessible to common individuals.
Martina went freelance in 2017, so she could unite all of her vocational interests. As a style commentator and fashion journalist, she started writing for Austrian radio shows and was a regular guest on the ORF breakfast show Guten Morgen Österreich. Her contributions are warm, funny, and functional—just like her personality. Whether she's writing about the season's trends or body positivity, Martina's mission is one: to make people feel good about themselves.
A Voice for Confidence and Real Beauty
One of the ways people relate so easily to Martina is because she speaks the truth. She tells women to love their bodies and dress in a way that makes them more confident than covering up flaws. This real message inspired her to start her own fashion brand, Curvy Me, which celebrates curves, diversity, and comfort without losing out on style.Since 2015, Martina has also been a regular presenter on HSE, a popular home shopping channel, where she combines professionalism with charm. On HSE, she’s not just selling clothes; she’s sharing her vision of fashion as a tool for empowerment. For the past four years, she’s also been presenting her own Curvy Me collection there, inspiring countless women to explore their personal style.
From TV Screens to Book Pages
Martina's creativity doesn't end at television and fashion. She's also a published author. In 2022, she published her debut book, My Styling Secret, which provided readers with personal styling secrets, career anecdotes, and tips on confidence. The book resonated with readers who enjoyed reading her down-to-earth style and helpful tips.
A year after that, in 2023, Martina wrote Curvy Me, a volume that took her fashion philosophy from the runway to the page. It wasn't about clothing—it was about embracing your curves, your decisions, and your uniqueness. In February of 2025, she came out with her third book, A Butt Rarely Comes Alone, a humorous and intimate exploration of womanhood, body image, and appreciation of life's flaws. Each of her books is a reflection of her character—true, courageous, and always inspiring.
Balancing Work and Family
Behind the successful career, Martina Reuter is also a dedicated single mother of two. Her 15- and 12-year-old children are still her biggest inspiration. Living between Purkersdorf, just outside Vienna, and Munich, she manages a bustling working life in concert with being an engaged parent. She frequently says that her children keep her humble and remind her what is most important—love, honesty, and laughter.Martina's narrative as a working mom gives her public persona depth. She is honest about how she balances family life with work, proving to other women that ambitious dreams can be achieved along with having a family. Her life is all about resilience and believing in oneself.
A Woman Who Inspires Through Authenticity
As a trend forecaster, Martina keeps flying around the world, watching and finding inspiration in fashion, beauty, and design. Yet she never forgets to bring the same message home: real style begins from within. It's not chasing perfection but celebrating uniqueness. That philosophy, plus decades of experience, has turned her into one of the most sought-after and likable style experts in the region.
Looking Ahead
In 2025 and beyond, Martina Reuter shows no signs of slowing down. Whether she’s developing new collections for Curvy Me, brainstorming her next creative project, or writing about confidence and joy, her journey continues to evolve. Her story reminds us that success doesn’t come from doing one thing perfectly—it comes from being willing to evolve, to adapt, and to stay true to yourself.From a young fashion student in Vienna to a multi-talented TV star, author, and entrepreneur, Martina Reuter has created a life that embodies passion and determination. She has used her passion for fashion as a tool for self-expression and empowerment, demonstrating that style isn't simply about what you wear—it's about who you are.
Image Credit: Instagram
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